ABOUT JENNI BYRNE + ASSOCIATES
Jenni Byrne + Associates is a full-service public affairs consultancy based in Toronto, Canada. We provide clients with a comprehensive approach to communications strategy and public advocacy.
In a nutshell: We help our clients cut through the noise.
Our services include strategic communications planning, crisis management, digital campaigns, government advocacy, public relations, and media training. We know that every client is different and that’s why we design communications campaigns for a world that continues to be reinvented.
Our CEO, Jenni Byrne has spent her career working in the highest levels of Canadian politics. In 2011, she became the first woman to win a majority government as campaign manager for Stephen Harper at age 34. She also served as Deputy Chief of Staff to Prime Minister Stephen Harper, Director of Operations and Principal Secretary for Premier Doug Ford, and works as a TV commentator on CBC News, CTV News, CP24.
STRATEGIC COMMUNICATIONS PLANNING
“Every battle is won before it is ever fought.”
We build every strategic communications plan knowing that every client’s situation is unique and requires an individualized approach. Whether our client’s audience is government, the general public, consumers, or shareholders, our team develops an approach that effectively communicates their message to the desired audience. Communications in 2020 requires a holistic approach, carefully balancing the right mix of traditional media, social media, alternative media, and direct communications. At Jenni Byrne + Associates, we shape your message to suit your individual needs and to ensure your voice is heard.
“The history of PR is… a history of a battle for what is reality and how people will see and understand reality.” - Stuart Ewen
Our team at Jenni Byrne + Associates has years of experience working directly with media outlets across Canada. Our approach to public relations is based on gaining traction and telling our clients stories to an engaged audience. Our strategy is simple - we target media that will be interested in our client’s issue and build long-term relationships. Our public relations services cover political communications, brand launches, entertainment industry, reputation management, and public interest.
“No party has a monopoly on wisdom. No democracy works without compromise.” – Barack Obama
Our team at Jenni Byrne + Associates has decades of experience working in government at both the federal and provincial levels. We pride ourselves on understanding how government works and our ability to sync the needs of our clients with the priorities of government. Our team provides our clients with a carefully crafted plan to effectively communicate with government officials.
“Social media is about sociology and psychology more than technology.” – Brian Solis
Organizations that build an online infrastructure will succeed in the future, and those that don’t will stagnate. Our digital team builds cutting edge social media campaigns that can influence consumers, collect data, and builds an audience on all major platforms. Our campaigns include online audience targeting, graphic and video development, advertising, list building, database management, brand building, and awareness campaigns.
“The secret of crisis management is not good vs. bad, it’s preventing the bad from getting worse.” – Andy Gilman
Building a brand or reputation can take a lifetime, sometimes a generation. At Jenni Byrne + Associates, we help clients protect both. In the era of the 24-hour news cycle and social media, we understand how quickly false and inflammatory information can spread. Our team of seasoned crisis managers can help manage the most difficult and delicate situations, ensuring the proper information is delivered to the audience that needs to hear it. We know our clients most precious asset is their reputation and we will use every tool at our disposal to protect it.
“It is always a risk to speak to the press: they are likely to report what you say.” - Hubert H. Humphrey
There is no standard formula for communicating with the media, every person and every company is different. That’s why we offer a personalized approach for media training. We help people find their voice. We work with clients to highlight their strengths and improve their weaknesses. Our services include message preparation, simulated interviews, image consultations, and message discipline.
Our CEO, Jenni Byrne has spent her career working at the highest levels of Canadian politics. In 2011, she became the first woman to win a majority government as campaign manager for Stephen Harper at age 34. She also served as Deputy Chief of Staff to Prime Minister Stephen Harper, Director of Operations and Principal Secretary for Premier Doug Ford, and works as a TV commentator for CBC News, CTV News, CP24.
Andrew has spent the last decade working in politics and government relations. Andrew served as Executive Director of Issues Management and Legislative Affairs in the Office of the Premier of Ontario and previously served as Deputy Director of Issues Management for Ontario’s Leader of the Official Opposition. He served on the 2011, 2014, and 2018 Ontario PC election campaigns, most recently serving as the 2018 war room director.
SENIOR VICE PRESIDENT
Simon has spent years navigating the political landscape, crafting messages for Conservative politicians at Queen’s Park and on Parliament Hill. Most recently, he served as Director of Media Relations for Premier Doug Ford, spokesperson for the 2019 Conservative national election campaign, and acting Director of Communications in the Office of Canada’s Leader of the Official Opposition.
Andrei is an International Bachelor of Business Administration graduate from the Schulich School of Business, specializing in finance. Throughout university, Andrei has gotten the opportunity to explore both the wealth and asset management fields. Prior to JB+A, Andrei worked on a Canadian Value and Momentum strategy when interning at Caldwell Investment Management. Upon Andrei’s return from an academic exchange in Denmark, he volunteered for former conservative MP Harold Albrecht.